Base

As a team, we spent the first 2 months on our base character alone. Everything had to be as close to perfect as possible. We needed a unique character blueprint that was instantly recognizable as Lucky vibe and thus, the suit was most focused and curated.

Whether it is Daruma, Panda, Rabbit,...you will always see Lucky suit with signature Eye of Horus as a cornerstone to Lucky brand identity and creative vision. It is what makes the Lucky unique, and a way in which all our holders can create instant connection.

Lucky-into-being process

Over the course of our journey, we delved into more than 20 base character iterations to arrive at the Lucky you see before you today. From the initial base with a leftward view to the subsequent one favoring a rightward perspective, every detail was scrutinized and fine-tuned with utmost care.